Do keep in mind that once you decide to start blogging, you're going to need to set goals for your blog, you'll need to measure what kind of activity your site currently has and why does it have that activity, is it organic or is it social, etc. Part of your planning should include establishing an optimal frequency and maintaining it.
— Emmanuel Rivera
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"Search engine optimization and search engine algorithms can be thought of as species in an ecosystem. They are in constant state of evolution." (David George)