Install Google Analytics

To make accurate judgments about the performance of your web site you need to track your visitors. To begin tracking your visitors' traffic, you need to install tracking. Though there are many tracking software products and services available, Google Analytics is the defacto for analytics, and it's free.

To install Google Analytics on your web site you'll need to create a Google Analytics account and install tracking code on every page on your web site excluding administrative and other areas of your web site you don't want to track. The tracking code is what allows Google Analytics to capture, collect, and analyze information on how visitors to your site enter, traverse and interact with your website a must have if you want to run effective SEO campaigns.